Archived METC17 Searchable Program & Handouts


Search below to locate breakout and poster session descriptions.

Handouts for all sessions will be posted here, providing the presenter shared the resource. Most handouts will be posted during or after the conference, as many presenters edit and tweak up until the presentation. 

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D

Don't Market Your School Like a School

Speaker: Josh Walker, Director of Marketing & Communications, Success Academy
Day/Time: Wednesday - 9:45am - 10:35am
Audience: Early Childhood - Post Secondary
Tech Level: Intermediate, Advanced
Strand: Digital Tools & Creation
Room: 101

Stop. School is boring. We need to break tradition. An innovative growth spirit is essential in the education market today. Now is the time to learn how to grow your school using creative marketing tactics and a communications plan. By using your existing channels and constituents, and learning how to incorporate digital media, storytelling, and more, you will be prepared to leverage your existing brand equity and build momentum using minimal resources. Learn from a freelance consultant who worked with small businesses before joining a school, tasked with doubling its student population in less than three months. By using communication and marketing tools like Hootsuite, Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube, Wordpress, Mailchimp you will learn how to make a lasting impact on your community today.

Session resources: https://docs.google.com/presentation/d/1cp3zEW36_aFx7HBxHoHaz8he6z8hGLslMthgeiZZWyg/edit?usp=sharing


Don't Shy Away from Greatness

Speaker: Nick Proud, Principal, Iowa City Community School District
Day/Time: Wednesday - 9:45am - 10:35am
Audience: Early Childhood - Post Secondary
Tech Level: Beginner, Intermediate Strand: Leadership
Room: 102

Don't Shy Away from Greatness will lead participants through a step by step process of taking your school/district's mission and vision to brand your school(s) and directly impact student learning. We will also examine the power of high expectations when branding your school community and how it can influence staff behaviors, change mindsets, and create positive perception from the entire school community. #FinestGreatestBest

Session resources: https://docs.google.com/presentation/d/1GKlZ1btwoTINN8zMaUGf3dphwcixllq_0SPD3SsEWhw/edit#slide=id.p4



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