Don't Market Your School Like a School

Speaker: Josh Walker, Director of Marketing & Communications, Success Academy
Day/Time: Wednesday - 9:45am - 10:35am
Audience: Early Childhood - Post Secondary
Tech Level: Intermediate, Advanced
Strand: Digital Tools & Creation
Room: 101

Stop. School is boring. We need to break tradition. An innovative growth spirit is essential in the education market today. Now is the time to learn how to grow your school using creative marketing tactics and a communications plan. By using your existing channels and constituents, and learning how to incorporate digital media, storytelling, and more, you will be prepared to leverage your existing brand equity and build momentum using minimal resources. Learn from a freelance consultant who worked with small businesses before joining a school, tasked with doubling its student population in less than three months. By using communication and marketing tools like Hootsuite, Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube, Wordpress, Mailchimp you will learn how to make a lasting impact on your community today.

Session resources: https://docs.google.com/presentation/d/1cp3zEW36_aFx7HBxHoHaz8he6z8hGLslMthgeiZZWyg/edit?usp=sharing

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